Combining forces will mean thousands more quitters
We’re joining forces with No Smoking Day to help hundreds of thousands of people attempt to quit smoking.
One in five adults in the UK smoke, yet quitting is the single best thing you can do for your heart.
The successful No Smoking Day campaign has run for almost three decades and is directly responsible for helping thousands of people quit permanently every year.
After positive talks about how we could complement each other’s work, we’ve decided that a merger provides fantastic opportunities for both organisations.
Our Director of Policy and Communications, Betty McBride, said: “By joining forces we can enhance the No Smoking Day campaign and extend its reach – helping more people to quit – as well as strengthening our policy and lobbying work. For both organisations, the opportunities posed by this merger were too good to miss.”
No Smoking Day's Chief Executive, Amit Aggarwal, said: “No Smoking Day is one of the UK’s longest-standing and most successful public health campaigns. But like many charities we’ve been severely affected by public sector cuts with 50 per cent of our total funding wiped out from next year. Fortunately, we’ve found a stable, long-term future for No Smoking Day with the BHF.No Smoking Day supports thousands of local organisations across the UK, such as GP surgeries, schools, and employers, to host their own quit-smoking events on a single day. As well as promoting resources to help people quit, each organiser can highlight any or all of the range of health harms of smoking from heart disease and cancer through to the cosmetic effects on skin and teeth. This template will continue after the merger and plans are already well underway for the next No Smoking Day on March 14, 2012.
No Smoking Day is directly responsible for 250,000 people attempting to quit smoking each year. About 6,000 quit permanently, which means the campaign costs about £125 per person to help them quit for good. In contrast, it’s estimated that smoking costs the NHS between £2.7bn and £5.2bn a year in the UK.