Tobacco deliberately packaged to attract children
TOBACCO packaging has been developed to attract teenagers and children, according to a report from Cancer Research UK.:
The charity said its study reviewed industry documents from the past 50 years and found that some described how the size, colour and design of packaging had been developed to appeal to new smokers, notably teenagers.
When eight focus groups, made up of 50 15-year-olds in each, were asked to pick their favourite packs, there were "clear differences" between those chosen by boys and girls
A UK-wide consultation on whether to strip cigarettes of their branding will consider the findings of the report, ‘The Packaging of Tobacco Products’, – published by CRUK and
Professor Robert West, Cancer Research UK's director of tobacco research at University College London, added: "We can't be sure how big an effect preventing tobacco companies from using packing to attract smokers will have, but smoking is so dangerous that even a very small effect would save hundreds if not thousands of lives each year."